Please note: You can always select to have your site listed only on the websites you select.
One of the biggest mistakes businesses make when it comes to
advertising is they only like to advertise in places that are directly related
to their business. Sure, having your ad displayed in places where people are
directly looking for your product and or service is highly important, but that’s
also where all your competition is.
Large corporations have figured this out a long time ago,
hence you will see a car commercial on a channel dedicated to golf and an advertisement
for a watch in a fishing magazine.
Large corporations know the importance of branding and
awareness, and they also know that if someone is reading a fishing magazine it
does not mean that all they buy in life is fishing related products.
Many small businesses know this too but unfortunately the
advertising budget required for a branding campaign is just way too expensive.
AdEcho gives each advertiser the ability to not just be in
front of potential customers when they are directly looking for their products
or services, but also be in front of people when they are looking for other
services. We do this in a very non-intrusive way so the website visitor is not
annoyed. In other words, the ads that are related to what they are searching for
are clearly marked “Related Listings”, while the ads that showcase other
businesses that service their area, are clearly marked “Other Businesses That Service Your Area”
So if you operate a Pizza Shop you will appear in the “Related
Listings” on PizzaShops.com (and many other Pizza websites we operate). But your
ad will also appear on ComputerHelp.com and 2,000 other sites under the “Other
Businesses That Service Your Area” section. After all, people seeking computer
help eat pizza too sometimes. So even thou at that very moment they might not
be looking to eat pizza, they still get to learn about your business while on
the website. Remember, even if subconsciously people start seeing your business
listing in many places it can help your business tremendously. In marketing this
is called branding and or awareness.
In addition, link popularity is important when it comes to
search engine marketing. Getting your site listed on so many sites can
potentially help you with your SEO efforts.